Modern search
Understand traditional SERPs alongside AI-powered search, entities, semantic relevance and evolving search journeys.
Go beyond keywords and backlinks. Learn technical SEO, content systems, entities, UX, performance, local SEO, AI search and practical campaign execution on real websites.
Understand traditional SERPs alongside AI-powered search, entities, semantic relevance and evolving search journeys.
Every major concept becomes an audit, optimization, strategy, implementation or measurable deliverable.
Connect visibility with qualified traffic, leads, conversions, reporting and commercial outcomes.
Foundation → execution → portfolio
Everything in 45 days + deeper campaign delivery
Advanced strategy, AI search & professional delivery
The curriculum starts with the modern search ecosystem, then builds the technical and strategic foundations required to execute it.
Search ecosystems, AI Overviews, AI search, SEO fundamentals, entities, relevance, trust and business outcomes.
Keywords, search intent, SERP analysis, query clusters, topic maps and competitor intelligence.
Information gain, topical authority, content architecture, optimization, freshness and editorial quality.
Titles, headings, URLs, images, internal links, page structure and conversion-focused optimization.
Crawling, indexing, rendering, canonicals, redirects, sitemaps, robots, JavaScript and architecture.
Mobile UX, Core Web Vitals, LCP, INP, CLS, TTFB, speed and conversion paths.
Entity relationships, brand consistency, Schema.org, JSON-LD and machine-readable information.
Digital PR, editorial links, link earning, mentions, reputation and ethical outreach.
Google Business Profile, local intent, reviews, citations, local pages and map visibility.
AI search journeys, answer visibility, evidence, citations, entity clarity and AI-assisted optimization.
Search Console, GA4, KPIs, conversion analysis, reporting and SEO opportunity prioritization.
Audits, roadmaps, implementation, reporting, presentation and a real project portfolio.
Understand the principle and why it matters.
Apply it to a real page, website or campaign.
Use evidence, data and clear KPIs.
Explain the problem, solution and expected impact.
Students complete practical deliverables such as keyword maps, content audits, technical audits, entity reviews, local SEO plans, AI-search visibility analysis and 90-day roadmaps.
Submit the form and the AKW Brains team will contact you about the right training path.
No. It starts from fundamentals and moves into professional execution.
No. Modern search, technical SEO, content, entities, UX, performance, local SEO, authority, analytics and AI-search concepts are included.
No. Free/manual alternatives are used where practical.
The longer programs add deeper implementation, advanced campaigns, strategy, client-style workflows and specialist AI-search work.